About Me

I’m a UX Design Leader with a strong track record of driving business impact by aligning user-centred design with product strategy. Over the past decade, I’ve led high-performing teams – up to 8 designers, developed design talent, and delivered innovative solutions from the ground up.

What I bring

• Vision in ambiguity: I thrive in vague or high-complexity environments, using research and collaborative framing to shape clear solution strategies with stakeholders.
• Team & delivery leadership: I’ve built and led multidisciplinary teams that successfully delivered scalable, accessible, and technically innovative products.
• Strategic impact: From getting buy-in for design ops to pioneering new workflows across design and engineering, I’ve championed UCD beyond the design team.

Results

• I designed and launched a customer administration portal, increasing automation in provisioning processes and reducing security risks.
• I led the creation of a new design system, embedding accessibility standards across products, helping win new clients where accessibility was a legal requirement.
• I scaled the team from 4 to 8 designers and mentored several into senior roles, fostering a culture of feedback and collaboration that enhanced innovation and design consistency in high-complexity environments, using research and collaborative framing to shape clear solution strategies with stakeholders.

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