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Latest Work

Example of customer portal design across desktop, tablet and mobile

Self-Service Administration Platform

Design system landing page

Design System Creation

Design Operations – Scaling the Design Function

Over the past 10+ years, I’ve led design operations across global organisations in financial services, telecoms, and SaaS. My responsibilities included scaling design teams, embedding UX into business strategy, and building the operational backbone for the teams —processes, systems, and culture.

Testimonials

Rebeca is very strong strategically with a great track record for Product delivery, a rare combination of skills. Rebeca has a very customer driven approach to Design and a is strong advocate of insight led decision making. Always willing to challenge the norm but also open to challenge herself.

Tim Wilmot – Former Head of UK Digital Propositions @ Aviva 

She pushes the boundaries and delivers every time. She is very easy to work with and has an enthusiasm that stems from her passion for her craft. She gives 100% in everything she does. She is the rare person that combines a creative mind with a business aligned performance mindset.

Qaalfa Dibeehi- Managing Partner@ Human2outcome

About Me

For me, solving the right problems starts with three questions: Does this problem serve a human need? Does it create real value? Can we solve it sustainably?

  • I love solving problems that sit at the intersection of business, systems, and human experience. 

  • I combine strategic thinking with hands-on collaboration. 

  • I’ve led initiatives that transformed design delivery and culture — from launching a Design System to embedding accessibility standards at scale.

  • I’m passionate about building teams that deliver measurable impact and feel empowered to do their best work.

Contact Me

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