Rebeca Miranda Product Design Leader
Solving the right problems starts with three questions: Does this problem serve a human need? Does it create real value? Can we solve it sustainably?

25
Years
Crafting Digital Design
15
Years
Driving UX Strategy & Leadership
0
to Embedded
Scaling Design Maturity
8+
Designers
Building & Leading Globally
Latest Work
2
Global Lines
Concept to Delivery
67%
Faster
Delivery time
50%
(Projected)
Decrease FTE

Self-Service Administration Platform
Led and designed the end-to-end experience of a unified customer administration platform. Improved transparency and reduced support calls.
SaaS
UX Stragy
Design Leadership
B2B
Team Management
Hands-on

Design System Creation
Led the creation of the design system — adopted across product lines. Enabled 67% faster delivery, embedded accessibility compliance (WCAG AA).
Design Leadership
Design Ops
Team Growth
Accessibility
Hands-on
Design Operations – Scaling the Design Function
Over the past 10+ years, I’ve led design operations across global organisations in financial services, telecoms, and SaaS. My responsibilities included scaling design teams, embedding UX into business strategy, and building the operational backbone for the teams —processes, systems, and culture.
Design Systems
UX Maturity
Team Growth
Mentorship
Feedback Culture
Cross-Collaboration
UCD Championship & Training
Testimonials
Rebeca is very strong strategically with a great track record for Product delivery, a rare combination of skills. Rebeca has a very customer driven approach to Design and a is strong advocate of insight led decision making. Always willing to challenge the norm but also open to challenge herself.
Tim Wilmot – Former Head of UK Digital Propositions @ Aviva
She pushes the boundaries and delivers every time. She is very easy to work with and has an enthusiasm that stems from her passion for her craft. She gives 100% in everything she does. She is the rare person that combines a creative mind with a business aligned performance mindset.
Qaalfa Dibeehi- Managing Partner@ Human2outcome
About Me
- I love solving problems that sit at the intersection of business, systems, and human experience.
- I combine strategic thinking with hands-on collaboration.
- I’ve led initiatives that transformed design delivery and culture — from launching a Design System to embedding accessibility standards at scale.
- I’m passionate about building teams that deliver measurable impact and feel empowered to do their best work.