Hi, I’m Rebeca
I’m a UX design leader with 14+ years of experience shaping design strategy, scaling design practices, and guiding high-performing teams across SaaS and enterprise environments.
I’ve led UX and UI teams of up to 8 designers internationally, growing design maturity, driving impact through DesignOps, and embedding user-centred design at the core of product delivery.
Achievements
2
Global Lines
Concept to Delivery
67
%
Faster Delivery Time
200
%
Increase Registrations
50
%
Decrease FTE (Projected)
About Me
- I love solving problems that sit at the intersection of business, systems, and human experience.
- I combine strategic thinking with hands-on collaboration.
- I’ve led initiatives that transformed design delivery and culture — from launching a Design System to embedding accessibility standards at scale.
- I’m passionate about building teams that deliver measurable impact and feel empowered to do their best work.
Leadership
UX Strategy
UX Vision
Systems Thinking
B2B
SaaS
Coaching
Design Systems
Design Ops
Accessibility
Scalable Design Practices
Latest Work
Self-service portal design for customers
Led and designed the end-to-end experience of a unified customer administration platform. Improved transparency and reduced support calls.
SaaS
UX Stragy
Design Leadership
B2B
Hands-on
Design System Creation
Led the creation of the design system — adopted across product lines. Enabled 67% faster delivery, embedded accessibility compliance (WCAG AA).
Design Leadership
Design Ops
Team Growth
Accessibility
Hands-on
Leadership Highlights
- My latest work includes introducing DesignOps practices that scaled collaboration across international teams.
- I defined workflows, established design governance, and created frameworks that improved roadmap alignment.
8
UX/UI designers
Team Build from Scratch
3
Global Locations
Cross-collaboration
Design Operations in action
Over the past 10+ years, I’ve led design operations across global organisations in financial services, telecoms, and SaaS. My responsibilities included scaling design teams, embedding UX into business strategy, and building the operational backbone for the teams —processes, systems, and culture.
Design Systems
UX Maturity
Team Growth
Mentorship
Feedback Culture
Cross-Collaboration
UCD Championship & Training
Testimonials
Rebeca is very strong strategically with a great track record for Product delivery, a rare combination of skills. Rebeca has a very customer driven approach to Design and a is strong advocate of insight led decision making. Always willing to challenge the norm but also open to challenge herself.
Tim Wilmot – Former Head of UK Digital Propositions @ Aviva
She pushes the boundaries and delivers every time. She is very easy to work with and has an enthusiasm that stems from her passion for her craft. She gives 100% in everything she does. She is the rare person that combines a creative mind with a business aligned performance mindset.
Qaalfa Dibeehi- Managing Partner@ Human2outcome