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Latest Work

2

Global Lines

Concept to Delivery

67%

Faster

Delivery time

50%

(Projected)

Decrease FTE

Example of customer portal design across desktop, tablet and mobile

Self-Service Administration Platform

Led and designed the end-to-end experience of a unified customer administration platform. Improved transparency and reduced support calls.

Design system landing page

Design System Creation

Led the creation of the design system — adopted across product lines. Enabled 67% faster delivery, embedded accessibility compliance (WCAG AA).

Design Operations – Scaling the Design Function

Over the past 10+ years, I’ve led design operations across global organisations in financial services, telecoms, and SaaS. My responsibilities included scaling design teams, embedding UX into business strategy, and building the operational backbone for the teams —processes, systems, and culture.

Testimonials

Rebeca is very strong strategically with a great track record for Product delivery, a rare combination of skills. Rebeca has a very customer driven approach to Design and a is strong advocate of insight led decision making. Always willing to challenge the norm but also open to challenge herself.

Tim Wilmot – Former Head of UK Digital Propositions @ Aviva 

She pushes the boundaries and delivers every time. She is very easy to work with and has an enthusiasm that stems from her passion for her craft. She gives 100% in everything she does. She is the rare person that combines a creative mind with a business aligned performance mindset.

Qaalfa Dibeehi- Managing Partner@ Human2outcome

About Me

  • I love solving problems that sit at the intersection of business, systems, and human experience. 

  • I combine strategic thinking with hands-on collaboration. 

  • I’ve led initiatives that transformed design delivery and culture — from launching a Design System to embedding accessibility standards at scale.

  • I’m passionate about building teams that deliver measurable impact and feel empowered to do their best work.

Contact Me

LinkedIn