Path

Today

Global Relay

UX Design Manager / Lead UX Designer
Led two international design teams across London and Vancouver.

Growing UX maturity at scale has been a defining chapter — I’ve learned how to shape culture, align design with business strategy, and coach teams to deliver measurable impact.

PCCW Global

Product Design Manager / Senior Product Designer
Built and led design capability for enterprise-scale telecom platforms.

This role showed me how design can become transformative when it serves as a strategic partner. I trained in SAFe, embedded UCD practices, and led my first multidisciplinary team.

Aviva

Senior Product Manager / UX Architect
Designed and delivered digital insurance journeys across complex systems.

Here I learned the mechanics of delivery and product strategy — and realised my real strength lies in leading design, where strategy and creativity meet.

System Concepts

Senior UX Consultant
Conducted usability testing, ethnographic research, and accessibility reviews for major clients.

A formative period during which I mastered the research craft and evidence-based design, working alongside industry experts in human factors.

2009
London

Beyond Philosophy

Head of Media
Managed digital content and experience design projects.

This is where I discovered UX — turning a long-held interest in usability into a career path that combined creativity with purpose.

2005 – 2009
Madrid

Freelance

Designer / Creative Generalist
Worked with clients such as British Council, JCDecaux, Ausonia, FNAC.

My “Jack-of-all-trades” years — exploring web design, motion graphics, and photography — built a foundation in visual storytelling and adaptability.

Early Years
Madrid & NYC

Student / Creative Explorer

BA Economics
BA Fine Arts & MA Digital Media
Marketing Cert.

I blended art and analytics early — from macroeconomics to motion graphics — shaping the balanced mindset that still defines my design leadership today.