Self-service portal design for customers
Led and designed the end-to-end experience of a unified customer administration platform. Improved transparency and reduced support calls.
SaaS
UX Stragy
Design Leadership
B2B
Hands-on
Design System Creation
Led the creation of the design system — adopted across product lines. Enabled 67% faster delivery, embedded accessibility compliance (WCAG AA).
Design Leadership
Design Ops
Team Growth
Accessibility
Hands-on
Scaling a Global Design Function
My responsibilities included scaling design teams, embedding UX into business strategy, and building the operational backbone for the teams —processes, systems, and culture.
Design Operations
Team Leadership
Governance
UX Maturity
Design Planning and Management
UCD Implementation